The first quarter (January 2005 to March 2005) of Japanese
Affiliate Market can be summarized as the term "Quarter
of Major Attention". In this period, some of giant Internet
companies participated in Japanese Affiliate market, and major
TV programs and newspapers introduced about "affiliate
program" to Japanese market.
On February 28th, 2005, "Yahoo!JAPAN"
announced that she would acquire the majority of "ValueCommerce"
stocks, one of the largest and oldest Affiliate Service Providers
in Japan. This announcement suggested that Yahoo!JAPAN would
decide to participate in Japanese Affiliate Market for real.
Also in February, Japanese most famous business TV program
called "World Business Satellite" introduced Affiliate
Program, first time that affiliate program is introduced by
business news. During the period of January 2005 to March
2005, many major newspaper and computer magazines posted feature
articles about affiliate program.
Affiliate event increased its number. On January 30th, 2005,
the first Medical Affiliate Seminar was hosted by "WarpAway
Japan"(Japanese marketing company). On February 22nd,
hosted the first Affiliate Seminar in Kansai (west-area of
Japan), and attracted about 200 people.
The results of affiliate contests hosted by "LinkShare"
and "Rakuten Affiliate"
were announced in this first quarter. Those who received the
top prize by contests receive reward from the A.S.P.. This
kind of affiliate contests is increasing its number and frequency.
Regular online marketing seminars started to provide information
about affiliate programs. The boom of Japanese Affiliate Market
started from the end of 2004, and this influenced the contents
of market seminars too.
As an affiliate plannner in Japanese market, I was able to
notice that Affiliate Program is gradually becoming the standard
in Japanese web marketing. This movement will continue and
grow for sure. The 2nd Quarter, we will see more exciting
events and news.
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